Meet Jasmine Furr, PHR
Jasmine Furr is a Christian, Mother, Author, and Publisher who is always quick to smile. She was raised in St. Louis with her parents and grandparents all under one roof. She spent her childhood reading Nikki Giovanni and writing poetry in a journal her parents gave her one year for Christmas.
She started Untraditional Publishing Company, LLC in 2011 while in business school at Florida A. & M. University. While there, she joined the Royal Court to recruit for the university and became a member of Delta Sigma Theta Sorority, Inc. Since then, she’s published 14 books in both poetry and children’s fiction.
5 days before she gave birth to her son, Jasmine published the first 6 books in The Achievers Book Series. Since its initial publication, The Achievers have sold over 125,000 copies and can be found in over 200 schools nationwide.
In 2025, Jasmine learned how to use ai to create cartoon animations paired with original songs. The YouTube channel has reached over 50,000 views.
Jasmine lives in her hometown with her family. She enjoys yoga, boxing, laughing, date nights, family-friendly adventures and prioritizing getting a good night’s sleep. Join her in celebrating every child no matter who they are or what they want to achieve.
Her books have been featured in the following: Fox 2 News, PBS, Huffington Post, Congressional Black Caucus, Essence.com, and the St. Louis American.
Jasmine is available for bulk orders and video requests at orders@theachieversbooks.com
